Instagram starts rolling out Insights for Live videos, Reels
San Francisco: Facebook Inc.-owned Instagram has started to roll out data analytics for Live videos and Reels on the platform. The new feature will allow creators to better understand their performance online.
With the new insights data in place, users will be able to see how many plays, likes, comments, saves and shares their short videos get and how many accounts they reach, Engadget reported. For Live videos, the Instagram Insights page will show the number of comments, saves and shares their short videos get and how many accounts they reach, Engadget reported. For Live videos, the Instagram Insights page will show the number of comments and shares they get, the number of accounts they reach and of their peak concurrent viewers.
In addition, Instagram has updated the Account Insights page, which is accessible via the pull-down menu on the upper-right corner, with more useful information, the report said.
Its Reach section now divides accounts interacting with a user’s content into followers and non-followers.
Further, it ranks content based on reach and account type interaction to give users an idea of what’s most effective for their audiences.
Instagram will start rolling out new preset time frame options in the Insights page over the coming months, as well, so users can filter data in ways other than seeing numbers for the last 7 or 30 days.